Welcome to PRIMALGUISE, a blog created by Eric Brain. PRIMALGUISE covers all things menswear, from hyped streetwear and sneakers to classic wardrobe essentials. 

Eric has wrote for the likes of Esquire and Sabotage Times in the past, and has been the originator of various viral sneaker news posts, all of which are available on PRIMALGUISE. 

Eric studies Journalism at Kingston University and aims to have his own magazine in the near future. 

If you have any questions please ask! You can find me on Instagram and Twitter, and be sure to check out my Spotify and Pinterest