Up and Coming Menswear Brands – L’Amoureux

L’Amoureux’s range of garments pushes quality embroidery and alternative designs to a level further than something I’m familiar with, but not so far that I’m worried to wear it.

COLD THREADS – In The Spotlight

With a propensity towards high-end streetwear, A$AP Rocky and stylised Instagram feeds, COLD THREADS is something I’ve been paying a lot of attention to recently.

Brand Affinity – Sneakerhead Diaries

Welcome to the first instalment of Sneakerhead Diaries, a new category for a new-look Primalguise. Sneakerhead Diaries is more of a spilling-out of my thoughts, less of the new releases, heat or LPU’s. For this entry, I thought it’s only fair to divulge in something new.

The Making Of A Magazine – FILTER

A thought-provoking quarterly ‘bookazine’ exploring the culture of the modern, Instagramming city-goer, providing an insight into food, arts and everything only the most photogenic cities have to offer.

Three Striped Summer – Top 3

It’s no secret that I’m a huge fan of Adidas’ work, so I recently invested in three pairs that are sure to be key players in my summer rotation. 

My Top 3 LPUs

I’m back with another LPU haul, this time featuring some really special pieces, imo.

Show Stopping Stan Smith’s

Today was my first day at Esquire, and what an amazing experience it’s been already. Working in one of the worlds most prestigious and renowned menswear magazines is a serious proud moment of mine.